Stop running your dealership on spreadsheets.
LotForge is the all-in-one dealer management system built from the ground up for independent used car dealers. Inventory, leads, deals, financing, websites, and accounting — all in one place, starting at $299/month.
Trusted by independent dealers across Florida
Sound familiar?
- Leads coming in from 5 different places
- Deals structured on whiteboards and napkins
- Recon costs tracked in a notebook nobody reads
- Accounting done in QuickBooks with manual entries
- Customer texts on your personal phone
- Customers texting your personal cell at all hours
- Credit apps faxed to lenders with no digital trail
- No idea which vehicles are profitable until they sell
- Website you can't update yourself
One system. Everything connected.
- All leads in one CRM, ADF auto-ingested
- Deal desk with live gross profit calculation
- Recon costs post to inventory the moment an RO closes
- NIADA-compliant accounting built in
- Two-way texting inside the platform
- Click-to-call with automatic call duration logging
- Secure digital credit applications — RouteOne ready
- Real-time profitability on every vehicle
- SEO-first dealer website with full meta control
Everything you need
The whole dealership, one platform.
LotForge replaces 6 different tools with one system that actually talks to itself.
Inventory Management
VIN decode, photo management, and real-time recon cost tracking. Your lot, always up to date and always profitable.
Lead CRM
ADF email and webhook ingestion, pipeline management, and one-click Convert to Deal. Every lead tracked from first contact to funded deal.
Deal Desking
Live gross profit, F&I products with tier pricing, trade-in management, payment grid, and reserve calculation. Structure deals in seconds.
Two-Way Texting & Email
Text and email customers directly from the lead screen. Send vehicle photos via MMS. Share vehicle listings in one tap. Templates and threads.
Service & Recon
Repair orders that post costs directly to your inventory record the moment they close. Real cost-per-unit, always accurate.
Dealer Website
SEO-first templates with full meta tag control, JSON-LD schema, VDP photo gallery, swipe-to-browse navigation, and built-in lead capture.
BHPH Loan Servicing
In-house financing with weekly/bi-weekly payment schedules, pick-up notes, delinquency tracking, and repo management.
eSign & Documents
Generate buyer's orders, odometer disclosures, and deal jackets. Customers sign digitally from any device.
Reporting
Inventory aging, sales gross by department, lead source ROI, reconditioning cost per unit, and closing percentage.
Up System & Desk Log
Manage your sales floor with a live up board, F&I queue, TV display mode, and a complete desk log with pencil history. Know what's happening on your lot in real time.
Credit Applications
Secure online credit applications with SSN encryption, co-buyer support, and one-click export to RouteOne and Dealertrack. Pre-approval built into every vehicle detail page.
AI-Powered Communications
Smart reply suggestions on inbound texts, conversation summaries, AI-generated vehicle descriptions, and deal coaching. Your team moves faster with an AI co-pilot.
The features your current DMS doesn't have.
LotForge is the only independent dealer platform with native BHPH loan servicing, profit-center accounting based on the NIADA chart of accounts, SEO-first dealer websites with full meta control, a built-in credit application with RouteOne export, click-to-call with automatic call logging, and AI-powered communications. No add-ons. No integrations to buy. Built in.
Getting started
Up and running in one day.
We set you up
Request access and we'll configure your account, import your inventory, and connect your ADF endpoint. No IT required.
Your leads flow in automatically
AutoTrader, CarGurus, Cars.com, and your website all feed leads directly into LotForge. Your team sees them the moment they arrive.
Run your whole dealership from one screen
From the first lead to the funded deal — every call logged, every text threaded, every document signed, every accounting entry posted. One system. Zero gaps.
Simple Pricing
Priced for independent dealers.
Start with a 14-day free trial. No credit card required. Or lock in our Founder's Rate before all 20 spots are gone.
Lock in discounted pricing forever. The first 20 dealers to join LotForge get their rate locked in for life — no price increases, ever. Only 20 spots remaining.
Starter: $199/mo forever·Professional: $349/mo forever
Perfect for single-rooftop dealers
- Up to 75 vehicles
- Up to 5 users
- Inventory management + VIN decode
- Lead CRM + ADF lead ingestion
- Deal desking with live gross profit
- Two-way SMS + email
- SEO-first dealer website
- eSign (10 envelopes/month)
- Basic reporting
For growing independent dealers
- Everything in Starter, plus:
- Up to 300 vehicles
- Up to 15 users
- Service & reconditioning module
- BHPH loan servicing
- Full NIADA accounting
- Advanced reporting + inventory aging
- eSign (50 envelopes/month)
- Priority support
Multi-rooftop dealer groups
- Everything in Professional, plus:
- Unlimited vehicles + users
- Multi-rooftop management
- Consolidated reporting
- Open API access
- White-label options
- Dedicated account manager + SLA
All plans include a 14-day free trial — no credit card required. Annual plans billed upfront. Monthly plans cancel anytime. SMS and eSign usage billed separately at cost. Founder's rate is locked in for the lifetime of your account.
How LotForge compares
| LotForge Pro | dealr.cloud | Automatrix | |
|---|---|---|---|
| Monthly price | $549/mo | ~$500+/mo | ~$800–1,400/mo |
| BHPH + loan servicing | Full | Limited | |
| Full NIADA accounting | |||
| SEO websites (full control) | Partial | ||
| eSign included | Add-on | Add-on | |
| Credit app + RouteOne | |||
| Up system + desk log | |||
| Click-to-call | |||
| AI communications | |||
| Document vault | Limited | ||
| Contract required | None | Ask | Ask |
| Free trial | 14 days | Demo only | Demo only |
Competitor pricing based on public information and dealer feedback. Your results may vary. All LotForge plans include a free trial.
Ready to see LotForge in action?
LotForge is currently in early access. Request your account and we'll reach out within 1 business day to get you set up.
- 14-day free trial, no credit card
- Setup and onboarding included
- Cancel anytime, no contracts